Chartboost

Chartboost is a leading mobile programmatic advertising platform built by top game developers to help publishers maximize monetization and user acquisition. With a strong focus on transparency, control, and flexibility, Chartboost enables brands to connect with high-value audiences while optimizing ad revenue.

The platform provides a complete solution, from user acquisition and mediation to in-app monetization, ensuring developers and advertisers get the best performance without black-box practices. With its powerful demand network and data-driven insights, Chartboost helps mobile game developers grow their audience and revenue efficiently.

Trusted by some of the biggest names in the gaming industry, Chartboost delivers over 60 billion global impressions and reaches 700 million monthly active users, making it a top choice for advertisers and publishers worldwide.

Features of Chartboost

• User Acquisition Platform – Advanced targeting and audience segmentation to help acquire high-quality users efficiently.
• Mediation with Transparency – A unified auction system that ensures fair competition, premium demand, and full revenue control.
• Maximized Monetization – Competitive marketplace boosting ARPDAU (Average Revenue Per Daily Active User), IAP revenue, and lifetime value (LTV).
• Flexible SDK Architecture – Open-source Mediation SDK offering increased stability, efficiency, and customization.
• Global Reach & Scale – Access to vast demand and supply sources, connecting advertisers with a broad and scalable audience.

Pros & Cons

✅ Pros:

• Full Transparency – No hidden fees or unfair practices, ensuring advertisers and publishers control their revenue.
• High-Quality Demand – Access to premium ad networks and global reach.
• Customizable Mediation SDK – Developers can fine-tune their ad monetization strategy for better performance.

❌ Cons:

• Requires Integration Effort – Developers need to implement SDKs and manage mediation settings.
• Competitive Market – Success depends on strong campaign management and optimization.

Who Will Benefit Most from Chartboost?

• Game Developers & Publishers – Monetize their games effectively and scale user acquisition.
• Mobile Advertisers – Reach high-value players and maximize ROI on ad campaigns.
• Ad Tech Companies – Partner with a trusted platform for programmatic ad buying and in-app monetization.